Website Design according to the Search Engine Optimisation (SEO)

On the time of starting any SEO campaign the important area you should investigate is to make sure that your website design is search engine friendly or keeping the search engine spiders happy.

Generally many Search engines use robots called spiders to search the any web site to find and record the content and links of web pages to add to the search engines for indexing.

Mainly everyone is aware of the requirement to have an attractive and informative web site to attract the visitors and keep the attention of their visitors, but many of us fail to also consider our website from the viewpoint of the busy spiders that have to crawling the web pages and report the results like web page content and outgoing links to the search engines. The easier way you can make this task and the more closely you follow their specifications, the easier it is for them to do their jobs and at the very least they may spider your site more often, and in extreme cases it can even affect your site rankings.

You should be aware that some search engine spiders may not be able to read Flash enabled pages, image maps, scripting pages, frame sites, dynamic pages with too many parameters passed, password protected pages and .pdf files. Many search engines, with Google leading the pack, are now able to spider and rank some of these problem cases, but others are not. At the main time Google is able to not only read, but to index and rank pages base on Flash , while other search engines spiders can read but do not appear to index or rank based on the text content of Flash pages.